I’d like to request your knowledge for a meeting I have on Sunday/Monday.
I know pretty much anything and everything about new/social media, and I’ve been helping a couple of companies become more involved in these communities to engage with customers.
I do find it frustrating to teach to old media minds, but I’m patient and they eventually get the hang of it.
I’m asking your help in something that I think I might find a little tough. I’m meeting with a friend that works for a PR consulting company. She’s good at what she does and gets to travel internationally to make clients comfortable on their tours, etc.
I recently had a conversation with her which resulted in her stating she feels the Internet [and new/social media] doesn’t have a place in businesses because the business can’t control their message.
I.e., If someone writes a negative review [on a blog, Amazon, etc] about a company’s product or service, then that makes the company look bad, and PR people don’t like that.
Obviously I know that companies involved in social media rectify issues like this by responding (possibly writing a comment on the blog post, or writing a public response on their company blog) well to it.
I suppose I’m looking to prove my friend wrong, but I’m not saying it should be all about new/social media; just that customers now expect a good experience, and getting personal attention (caring) via Twitter, Facebook, blogs, etc makes customers feel good.
What’s your top 5-10 tips for me? (Links to short videos/articles preferred.)