Alrighty, I realise that just talking/writing about this is promoting it even more, so I’ll try to refrain from brand names during this post.
During the ninety-nine percent of 2009 I was completely confused about the #fiestamovement hashtag on Twitter. The people that come to mind when I think about who was tweeting the hashtag last year are @SarahAustin and @iBoughtAMac. I know Sarah was part of the Fiesta Movement, but I think Brent was just joining in on the hashtag to win a contest or something.
Anywho, it wasn’t until I saw an article or video (sadly, I can’t find the link) which explained what the Fiesta Movement is/was.
Basically, it’s Ford’s attempt to use social media to promote their small/sporty car, the Fiesta. To do this they accepted entries from bloggers, vloggers, and other personalities relevant to social media and gave them a car for 6+ months.
During that whole time the only thing I saw from the campaign was thousands of tweets like the following: “I’m eating some cake. #fiestamovement” (yeah, no context or relation whatsoever!), and this video of Justine inside a Ford Fusion. Wait, Fusion? Yes, you read that correctly; Justine’s video had nothing to do with the Fiesta Movement, yet I related them together because it was a Ford. Gosh!
Summary of the above: Ford gave bloggers cars to drive around and persuaded them to drive more; taking cross-country trips across the USA, etc.
Yay for them! Using even more dirty fuel to promote their cars. C’mon, seriously!? Yes, seriously. They’re even doing the whole campaign again this year with a new set of bloggers/vloggers. Soon it will have it’s own reality TV show. Then we’ll all be doomed!
Ford has never been at the top of my list of favourite cars, and now it has plummeted even further!
I challenge a car manufacturer to build a car that runs completely on clean energy, and get some people to promote that. I’d be happy to get in on that campaign!
Until then, I’m going to slash the tires of every #fiestamovement car I see.
Youch, Derek! That was a bit harsh. Yeah, well, current car technologies are outdated and manufacturers think it’s okay to charge people their live savings for a pile of metal. No sir, I’m not going to have any part in that!