I don’t pay close attention to technology rumour mills. Apple rumours that get a lot of hype eventually reach my radar, but I don’t enjoy following something that has the potential to be completely fabricated just to get a few views on a blog/site. I do like to make predictions. Almost any prediction anyone makes it bound to come to fruition… some day. Although, some predictions are more logical than others.
There have been rumours and predictions in recent months regarding the future of Apple TV, and how it will contain Siri sooner rather than later. I don’t think any of these predictions have much thought or imagination put into them though. Hence, here’s mine.
A few things to note: When I refer to “record” I also mean access/download the episode/movie after it has gone live to air. This may be by auto-purchasing the media via iTunes, or adding it to your Hulu/YouTube queue (whichever is the cheaper/better/faster option). “Siri” is referred to when commanding the Apple TV to perform a function (record, play, save, download, brightness, etc.). “Apple TV” is the device/software that records, performs functions, and commands the television to perform its respective functions. That said, “Siri” and “Apple TV” could be used interchangeably.
Siri in Apple TV
This one is obvious: You’ll be able to speak commands to your Apple TV — even if you’re not near your Apple TV. Siri will be in all your devices (iPhone, iPad, MacBook, etc.), so you’ll just need to tell her what you’d like to do with your Apple TV:
- Record a show/movie — Siri will have access to an EPG which is updated every 30 seconds. If a live show or sports event runs overtime (cutting into your program), then Siri will be able to adapt and record the show at the accurate time, and, more importantly, stop the recording when the show is over (not when it was originally scheduled to finish). Also integrating media fingerprint recognition technology (e.g., Soundprint, Gracenote) into the recorder/system would allow Apple TV to know when the show is actually over. The combination of this accurate EPG and media fingerprint recognition would result in 100% successful viewings and recordings. If you choose to watch a show ‘live to air’, and it’s not going to air at the scheduled time, then Siri would notify you via any communication method you choose (e.g., call, SMS, push notification, email, etc.).
- Controlling volume — Not only will you be able to increase or decrease the volume of the television, but Siri will always be sensing (microphone, motion sensor, ambient light sensor, etc.) what you’re doing. First, advertisements (if any) will be the same volume as the content you’re watching. Second, if you walk out of the room, then Siri will pause the show and cue it back to where you left off by rewinding a few seconds. Third, if you receive a phone call or SMS, then Siri will pause the show and display it on the TV screen. Contacts you frequently communicate with will receive priority over others or unknown callers. In other words, some calls may be forced directly to voicemail if you choose to not be disturbed while watching a show/movie. Of course, all of these options can be configured ON/OFF in the settings menu of Apple TV.
Your iPhone/iPad is Apple TV
- Eventually, Apple TV will no longer be a standalone device. It will be integrated in to all iOS devices (iPhone, iPad, etc.). Thus, you’ll be able to use Apple TV on any TV — no matter where you are (home, friend’s house, hotel, tech conference). This will be exceptionally great if you’re in a foreign hotel and you don’t know which channel has the show/movie you’d like to watch. Hotels are notorious for having such poor user interfaces (TV and remote control) because they choose to lock down what you are able to do with the television. Apple TV could fix all this.
- You will be able to connect your various media check-in apps (e.g., GetGlue, IntoNow, SideReel, Tunerfish, etc.), and Siri will pull data from them in order to know your viewing habits, likes, episodes/shows you have/haven’t watched, and so on.
Siri and Apple TV know where you are
You will be able to program Apple TV to switch on your television when a show/movie is about to go live to air. If you’re home, and unable to watch the show/movie at that time, then you’ll be able to command Siri to “wait [n minutes/hours]”. Siri will turn off the display and/or mute the volume until that time comes around. Additionally, Siri will know where you are thanks to apps like Foursquare, Google Latitude, and Find My Friends. If you’re not home at the time a show is scheduled to air (and subsequently turn your TV on), then it will not turn on, and it will record the show instead. Your calendar will also be involved in this decision making process. If you’re scheduled to be away at an event (e.g., South by Southwest), then your Apple TV will never turn on your TV during that time, and it will record the shows instead.
I’ve been referring to Apple’s Apple TV throughout this prediction, but Google (and others; less likely) could just as easily create a similar product that is just as intuitive and forward-thinking. We will see.