The introduction of video on the iPhone 3GS introduced an issue into society: vertical video. If you’re reading this online, then you’ve likely seen a vertical video. The iPhone 3GS only recorded SD (640×480) video. Now, iPhones record HD (1080p). Thus, people are sharing around huge vertical videos via social media, SMS, etc. If you’re unfamiliar with this, then watch the following video.
This has been prevalent since 2009, but has increased exponentially in the past 3-4 years. It seems educating people on the matter is a lost cause; (non-technical) people are complacent. (Snapchat also isn’t helping the situation.)
I have a solution which doesn’t require people to learn anything new. (Plus, it will make Instagram users squeal.) Device manufacturers just need to place a square imaging sensor inside phones, tablets, and any devices which people tend to primarily hold in a vertical orientation. Most imaging sensors in cameras (DSLRs, camcorders, REDs, etc.) are in a 4:3 or 16:9 (wider than they are tall) aspect ratio. Cameras were built to be held in a certain way. Phones were also built to be handled in a certain way. If manufacturers just place a square sensor in devices held in a portrait fashion, then the software can determine whether to record with a widescreen crop on the sensor, or not. Vine and Instagram have exploded the square (1:1) content market. I don’t like the limitation of a square (especially in video), but it’s far better than vertical videos.
With a square sensor, you would load the built-in camera app and it would function the same way it does now. However, when you switch to video mode and hold the device vertically, it will display a dark, translucent overlay on the live view from the sensor. That overlay will appear on more of the screen than the clear portion representing the content which will be captured (see image left). This may entice people to rotate the device horizontally — so they can see a larger image of what is being recorded. Even if they continue to hold it vertically, the video recorded will be horizontal. Huzzah!
So, Apple, Google, Motorola, LG, and all you folks. Get Sony, Samsung, Panasonic, and all those image sensor manufacturers to make you square sensors. Then spend a day tweaking the software to support it. Then give yourselves a big hug as you witness vertical videos being less and less viewed online.
From an art perspective, I have no issue with vertical video. I haven’t not seen it used in a creative, artistic way though. Enlighten me, if you have.
Oh, and Instagram users. You’ll be sharing photos created by capturing light to every single pixel on that sensor. Congratulations.
Graphic created by me using iOS 8 Illustrator Vector UI Kit, screenshots from my phone, and a frame from a vertical video Kali sent me.