How to Communicate with Employees

And how social media affects this.

I’m certainly not the best at communication. I often send messages and emails in my head for days before I actually type and send them; a great example of overthinking inhibiting good communication.

That said, I’ve worked in various industries and learned both good and bad communication. Viddler was the company where I remember learning the most about communication. For the first half of my seven-year career with them, I worked remotely. This offered some freedoms (lunch and a 20-minute nap at 3pm? Sure!), but also meant I became a workaholic and stayed up until three, four, or seven o’clock in the morning. My communication with headquarters would be lacking at times. Slack didn’t exist back then, so we used Skype and the chat often filled up with jokes and non-work-related topics.

When I moved to the headquarters, it was nice to be able to walk over to anyone’s desk and ask them a question or what was going on with a particular client. Communication was easier in this environment, but it wasn’t perfect. Often the tools/software would hinder us and we’d forget to follow-up with some clients or each other.

At Amazon, digital communication was almost non-existent. Due to the nature of the workplace (a huge warehouse that churns through employees relatively quickly), most communication is done at the beginning of each shift and after each lunch break. They cover numbers, goals, and safety (stretches and our current injury count, if any). It’s great, but makes it hard to communicate after-hours. (Did I mention I’m a workaholic? Even jobs I’m not passionate about (e.g., working a mindless job in a warehouse) tend to get a lot of my attention.)

That’s some of my experience with communication in business. Now onto social media and how it affects the workplace.

One of the most public firings of an employee due to personal social media comments that has stuck in my mind was Justine Sacco in 2014. She posted some off-handed tweets (intended to be humourous) moments before boarding an international flight. The tweets instantly offended people, but she had no opportunity to defend herself until her flight landed. At that point, it was too late: she was fired from her job at IAC received death threats from faceless persons on Twitter. I hadn’t heard of Justine until that event happened. My opinion of her then and now is no different to before I knew of her existence: indifferent. I don’t know her and a few off-hand tweets aren’t going to help me understand her beliefs and actions in the world. That day, she was fired from her job as the Senior Director of Corporate Communications (i.e., PR) at IAC. Today, 4 years later, she just got a new job running Corporate Communications at Match Group — a subsidiary of IAC.

“Can you think of anything less judicial than this?”

Jon Ronson’s Ted Talk on how one tweet can ruin your life

This anecdote displays how even a “senior director” at a large organisation isn’t safe when they make a silly mistake/joke. I don’t know what her relationship with the company was like, but you’d think she would have a good rapport with employees and management if she’s in that role. The problem is the news media and its viewership. An audience of people can have such a huge influence on news stories.

The two-week 2014 CEO of Mozilla, Brendan Eich (co-founder and previously CTO of Mozilla), stepped down (as CEO and resigned from Mozilla) after pressure to resign because of his opposition on gay marriage. Not because of his performance; not because of his leadership techniques; not because of the way he managed finances. No. Because his personal beliefs don’t match those of the developers, fans, and users of Mozilla. I use Firefox and I believe in Mozilla’s mission, but I didn’t hear about this story until it was long past the headlines. (I don’t really follow the news though.)

Last anecdote: Stepping out of 2014… Just a few weeks ago, Kevin Hart (father, actor, comedian) was offered the job as host of the upcoming Academy Awards. Within days, people (activists, trolls, and journalists alike) had dug up old tweets and posts written by Kevin. (Note: Kevin has been in the media countless times since these posts because he’s made several movies and stand-up comedy shows. Nobody dug up his posts for any of those stories and suggested he shouldn’t be making movies…) These posts offended people (which is often part of what any comedian does: offends groups of people for laughs) and the same people who appointed him to host pressured him to apologise or step down. He explained that he has changed since he wrote those things and he feels no need to apologise since that’s not the person he is anymore. Susan Fowler (mother, writer, and software engineer) wrote about this in the New York Times. She explained that social media history and holding people accountable for their old views is creating a disastrous precedent. I agree.

I’ve shared my opinions in writing and on video many times. And many of those opinions I no longer hold to now that I’m Christian. This is a silly example, but it shows you don’t have to be talking about social issues to experience the same thing: I spent many years building a reputation around enjoying cake, lollies, and desserts in general. Unexpectedly getting a job at a sweet shop in 2005 only enforced this. In 2009, I spent a year creating a show called “Sweet Adventures“. I didn’t consciously build this “brand” for myself; it just happened. Now, I’m 32 and barely eat processed sugar. I still love desserts, but anything with processed sugar will irritate my teeth and isn’t enjoyable. Most people who have known me for 10+ years don’t know this, so they still have me in their mind as a sugar fiend. If I were to get a job (I need a full-time one, by the way) at a healthfood company and people started finding all my old posts about sugar and desserts, then should I apologise? No.

Lydia recently began working at a place that has inspired her for years. She was enjoying it very much, and looked forward to working up to full-time role there. A few weeks in, she noticed that many of the seasoned coworkers there learned from the same coaches (online sources) she did. In fact, she expected to be learning heaps in the first few months, but realised she’s unexpectedly on par with others’ skill level and knowledge. She didn’t consider this a bad thing nor was she overly confident in herself; it was just an observation she made. She posted the observation on her blog (never mentioning the company or people she worked for). In the weeks that followed, she noticed her coworkers not being as inviting or friendly. Odd. Perhaps they had just become overly stressed or busy, she thought. She also expressed this oddity to me, and then on her blog a few days later. Lydia is very self-aware and aware of peoples’ and animals’ behaviours, so it’s not unusual for her to describe these observations verbally and in writing.

21 days after Lydia’s first blog post regarding her job (the one about feeling on-par with her coworkers), her boss told her she shouldn’t come back to work until they’re able to discuss the “issue”, then they would invite Lydia into the office for a discussion. A couple of days passed and the boss sent an SMS saying Lydia won’t be a good fit with the company and they want to protect their (longstanding) employees against discrimination or harassment — like family. (Although, wouldn’t Lydia also fall under that protection?) No chance to discuss the first (or second) blog post in person, nor on the phone. One-sided communication right there. Lydia responded in a kind and professional way albeit with huge disappointment on the way they handled the situation.

Should Lydia not have blogged about her life and job experience? Perhaps. But not discussing her job with me (and, as an extension, her blog) would be a robotic and miserable lifestyle. Plus, she never portrayed the company or the individuals working there in a negative way. Justine, Brian, and Kevin experienced very public controversies; Lydia did not. However, public or not, companies have a duty to protect their employees from discrimination and harassment. If they’re not willing to do that, then why should we support them outside of our job there?

At my new job, I’ve been very fortunate to have managers who encourage a family-like team. Some customers are great; some are not. Through it all, the team at our store have each others’ backs. Yes, we’re huge advocates for the customer — everyone in America has experience with being a customer. It’s just those times when a customer has been through too much in a day and verbally releases their frustrations at an employee that the team will do whatever possible to keep the customer’s experience positive and expedite their shopping experience.

How are you communicating with your employees? Are they just a sales tool for you, or do you care about them?



How to Manage Two Part-Time Jobs

Derek working two part-time jobs

Being unexpectedly let go from Viddler was scary, but (as I’ve mentioned before) God gave me a huge feeling of peace about it. Since then, I’ve somehow made my living through freelance videography, photography, and hosting an Airbnb. I’ve looked for full-time jobs roughly every six months and rarely got a callback for an interview. In 2017, Lydia saw that Amazon was hiring. I worked there for seven months before I began getting a repetitive strain injury (a common occurrence in warehouse work) as a PIT operator (forklift driver). Within a week or two of being treated by Amazon’s on-site nurses, I got hired as a videographer for Powerteam International. That job soon added social media marketing and  a personal assistant to the CEO. I was gung-ho; let’s do this! Six months later, they wanted to reduce my minimum wage to even less and I wouldn’t be able to live on that.

Okay, you’re up to speed with the last decade of my jobs. After Powerteam, I was applying for full-time jobs yet again. I had some promising interviews at places I would enjoy. I was declined a couple of great positions. However, I did get hired part-time at Sam’s Club. I was utterly nervous to work as a cashier. I hadn’t worked directly with money since living in Australia; American cash is much harder to distinguish between denominations. Alas, I figured it out. They also require cashiers to upsell customers to Plus memberships and credit cards. I can sell something I believe in, but I barely believed in those offerings.

A month after joining Sam’s Club, I got an interview at Staples. Another part-time position. Woohoo! Perhaps I can finally bring in enough money to support my growing family. After juggling both jobs for a month, I started to have conflicts in my schedule. Both jobs would schedule me for a Sunday. Sometimes shifts would overlap by just an hour and I would be able to convince someone to cover me for the last hour at Sam’s Club. That couldn’t last long though; Sam’s Club only allows three call-offs in a rolling three month period. I had three in a matter of two weeks. Staples was giving me more hours, but Sam’s Club pays more. I really need both. Staples creates their schedule six weeks in advance. Sam’s create theirs three weeks in advance. Yes, I asked multiple managers at Sam’s whether I could give them my advanced Staples schedule for them to work around, but they refused to do so because “the computer creates the schedules and we tweak it as needed”.

Do you want the kicker? I’ve discovered in the past couple of months that most retail stores aim to save costs my having employees work the bare minimum possible. At a grocery store, that means 1-2 cash registers open on a weekday (read: slow days). Sure, customers can use self-checkout or an app to purchase their items… but if customers don’t want to use modern technology to purchase their items (or they want to pay with an archaic cheque), then they get cranky. I digress.

How on earth does someone juggle two part-time jobs? The only way I see it being possible is if you work a day shift and a night shift. But then you don’t sleep.

I worked nights at Amazon and I made it work (read: I didn’t see the sun much and I didn’t have much of a social life). I wouldn’t have been able to work in the daytime on my three off days from Amazon though. Even trying to switch to being awake during the day on my off days was a struggle; I’ve realised good sleep is very important for my health.

The answer? It’s not possible. At least in the retail industry. Hone in on the job you enjoy most (for me it’s Staples because I’m in Print & Marketing and I can use more talents than just a smile) and seek to get more hours or a full-time position there.

Photos by Christopher Hoyle and Lydia Steen.

Seeking Authenticity

Animated gif of woman and dog at a park in winter

In the past week, I’ve seen several friends mention that they miss seeing/sharing raw moments of life. It’s no secret that many of us seek authenticity in our lives. But it seems more and more of us (average web users, influencers, and business owners) are serving content displaying our best selves. We’re using our (limited) knowledge of how Facebook’s algorithms work to create content which will receive more engagement. We’re selecting from an album of curated images. We’re hopping on the daily/weekly trends of Throwback Thursdays and Manic Mondays. We’re signing off our YouTube videos with “See you in the next one. Peace.”

We are becoming data-driven robots which feed AI that will take over all our current jobs and actions. We need to return to the days of being unique. Instead of trying to imitate someone successful — including their catchphrases — why not put your own unique style on it. Or reach for the stars and be VERY WEIRD. If you have dreams, desires, or odd quirks, then embrace them. Share them with others in your life. Share them in your online feeds if you’re comfortable with a larger audience.

Pasquale on not being a bot:

Businesses and Influencers may be able to mould their content to suit ever-smarter algorithms and sell enough products to be profitable. Being a content creator or influencer is just like any job: it can be exhausting and often overlap into your personal life… into your family time. It’s tough to keep a work-life balance when your life — whether tailored for the algorithms or not — is your job. However, I’m seeing many friends and peers deactivating Facebook for long periods, realising there’s more to life than being in front of a screen, and — as a person — it’s exhausting being an algorithm-tailored brand.

As a creative person, it can be tempting to make a polished vlog or Instagram Story, but we have to know our limits. Does our career require any published content to be “perfect”, or does our family need our attention outside of work hours? Each person reading this will have a different answer. I have piles of great content online. I also have many old photos and videos online which are much more amateur than my skills now. I’m proud of all of them though. I’ve worked until sunrise through countless days in my twenties; I’ve travelled near and far for conferences, weddings, and other work events; and I’ve neglected my health and friendships in the pursuit of another dollar. It’s been very challenging and I’m grateful for all of it.

I’m at a point in my life where I’m re-discovering who I am and what’s important to me. I seek unattainable perfection in my work less and less, and focus my attention on getting a job completed so that I can spend more time with my new family. It’s still hard to avoid getting roped into social media feeds, but a conscious effort can be a tremendous help. #nofilter on personal content creation can help move your life story along with more consistency than a #perfectpost.

What are your quests for authenticity looking like these days?

Further reading


Thank you, Life

I wrote this on/around the 30th of May, 2014. Like many of my blog posts, I keep them in draft state for years. Now, I’m choosing to publish them.


May I thank someone? I’d like to thank someone. Perhaps it’s science. Perhaps it’s my parents.

I’d like to thank the universe for my life being so grand. (Okay, I know many people are living a tough life in many places. I’m not discounting that by stating ‘My life is so great… la dee dah.’. I just want to acknowledge everyone and everything in my life.) In the past few years I’ve spent my day-to-day somewhat on autopilot. I soak up as much as I can, but there’s the mindless automation of commuting, working (I’m great at what I do, so sometimes I don’t even need to think to interact with and be kind to customers), and creating art. You know, the stuff that comes naturally. Maybe it isn’t autopilot… it just feels like it a little. Too few new experiences?!

I don’t want to dwell on my greatness nor the misfortunes — read: different lifestyles(?) — of others. However, I notice when others are affected by something I’m not. Poor eyesight; driving and operating a car; only being able to afford fast food; missing limbs; fame; poor education (in a field I’m familiar with); lack of travel; applying makeup in order to go outside; a woman’s menstrual cycle; medication; disease. Diseases. What the heck is up with them?! I’ve been sick. Mostly when I was younger. Thankfully, those illnesses were nothing that didn’t fix itself or just required a week of antibiotics.

I’m so proud of the people I see living their lives with a brave face or a pair of glasses. If I had to take daily medication(s), then I’d probably be dead. (Although, I do pretty well with routine(s). You know, getting dressed and the like.) Lately, I’ve been almost forgetting to grab my helmet before biking to work. That scares me. ‘Oh, Derek. C’mon. Splitting your head open on the side of the road is hardly something you should be scared of.’, you might be thinking. Well, that’s why I’m being thankful for my life.

No, my life isn’t perfect. Do I have ailments? Not really. I dislike the fact that my body sleeps so deeply (I’ve started to hypothesise that this is because I’m thinking about many things; this can turn in to a dream or just be strong brain activity) that it can be a struggle to wake every morning — even when I sleep on my bed of choice (a rug on the floor). Once or twice a year, I have a conscious fainting event. If anyone ever asked me the question ‘Have you fainted before?’, then I would likely not consider those “events” as fainting. Although, the more I think about it, the more it seems like I do have experience with fainting. It usually occurs if I’ve been sitting in the same position (perhaps sitting on my legs; blocking blood flow) for a long time. I have spent a good portion of the last decade sitting for an extended period of time. I usually don’t see any affects from that since I’m fairly active (biking and frolicking, mostly).

There are these rare times where I stand up and I can feel myself beginning to blackout. My first one or two experiences of this were luckily near soft objects, so I feel — still conscious — without hurting myself. There have been times when I’ve tried to catch myself from falling but bumped my head on a table or a wall. There’s never any pain. It’s weird. I’m weird. I’ve learned to understand the blackout/fainting is coming and I hold on to something stable as my legs begin to give out and I gracefully fall to the ground. Once there, it only takes 3-10 seconds before my body sorts things out and I can stand up again.

That’s me. I’m thankful to be who I am, and for everyone who has had a positive (read: everything is positive) impact on my life. I’m also thankful for everyone who suffers from ailments or stresses and chooses to live on. There’s lots of cake to be eaten, frolicking to be endured, and yoga to be enjoyed, so don’t give up until we’re able to do all those things on Mars.


This post was inspired by a video about Lyme Disease, “Under Our Skin.

The End of an Era

NewZealand-road-IMG_2461Back in 2011, I wrote a post on the Viddler Blog (post removed; see Wayback Machine or Flickr) about our change in focus away from Personal (free) users to business/corporate/education customers. That was a hard transition for me. It was even harder for the users. We occasionally still get messages from that old user base asking us where their videos went. I sent out so many emails, tweets, etc. I think we (I led the interactions with the old user base) handled it exceptionally well. When other companies decide it’s time to focus on revenue, they usually don’t go to such lengths to look after longtime free users.

Now, it’s time for my era1 with Viddler to end.

I’ve been with this lovely company longer than most. Seven years. In the technology and startup space, it’s rather remarkable for employees to stay with a company for longer than a few years. This was my first job experience outside of the entertainment (acting, producing, directing) industry and the retail space. I suppose I’m really loyal to products and people I’m passionate about. It has been so exciting and challenging to be a part of a company which has transitioned through some very different industries — albeit centred around interactive video.

For years, I’ve spent brief moments pondering about this day. What will happen with my videos? What will happen to the extensive rapports I have with customers and coworkers? Will another company tempt me away? Will I continue living in the USA (or move to Japan, Iceland, Spain, or New Zealand)? When I was told I’m no longer needed at the company, my initial reaction was peace and opportunity. (I didn’t think about any of the aforementioned questions until hours or days later.) I owe that to God. His plan for me is more than Viddler; more than sitting on my talents in one place; more than anything I can fathom.

So what is next? You tell me. I’ll be with Viddler until October 31st, 2015. After that, I’m all yours. Here’s my LinkedIn.

1I recognise ‘era’ means a humanly incomprehensible amount of time. Its use here is a little tongue-in-cheek; it has been a rewarding, loving, and great length of time. In my life so far, it has certainly spanned a large portion of it.

Who’s heading to SXSW 2012?

I originally posted this on Google+ and Facebook last week. No traction in those places, so here it is on my bloggy blog. If you’d prefer to comment on either of the aforementioned posts, or @djsteen on Twitter, then go nuts. 🙂

Who’s heading to SXSW 2012?SXSW Interactive 2012 logo

In short, I’m looking for:

  • Accommodation. (Wanna share a room?)
  • Fun activities (not pointless, noisy parties).
  • Events for the Interactive and Film portions.

More details:
I’ve been to SXSW every year since 2009. It’s a great event with great people in a great city. For every one of those years I’ve had a buddy (read: girlfriend) to organise accommodation, plans, etc. Last year, that relationship changed from “girlfriend” to “good friend”. So, we’ll be hanging out while we’re there, but she has her own accommodation.

It seems all the tech “gurus” book their SXSW travel and accommodation as soon as SXSW opens registration (around October the year before). Most others seem to plan around this time (a month in advance; when there’s very little accommodation availability at most places). Last year (2011) was crowded because SXSW Music dates overlapped Interactive more than in previous years.

I guess I’m really just looking for someone to share a room with. Whether we split a hotel, or you live in Austin and wouldn’t mind me making a nice crevasse in your couch. Let me know. I have candy.

I typically go to SXSW for the Interactive (March 9-13) portion, but this year I’d like to see a film or two at the Film portion (March 9-17). They’re $10 at the door, and on par with the likes of Sundance entrants.

In past years, we’ve completed several Gowalla (sadly, Gowalla is now closed) trips in Austin, but I’d still like to see more of the town (away from the conference centre) because it is such a lovely city. I may be riding a Razor scooter again this year. They’re VERY handy (and quick!) for traveling around the different SXSW hubs in the city. One year, we did bikes. Those were handy, but the rental fees are more costly, and they are more complex in tight situations (crowds, buses, getting back to the hotel, etc.).

Lastly, there’s no more Diggnation, so no live show this year. I wonder if Revision3 will still have a big event at Stubb’s anyway. Either way, I’m not particularly keen on the event, so I might just skip it to get ice cream the Ice Cream Man.

Let me know your thoughts and plans. (Even if we’re not friends yet; we should meetup and hangout.)

Oh, and I go badgeless. Like a boss.